Turn your Brand into a Game.Watch every interaction become Data.And the Platform your most powerful Engagement Tool.
Be it with your clients, customers, fans or employees, every play becomes a signal.
The Platform Vision
The Knowsy™ Knows platform isn't a game studio.
It's the infrastructure for how brands and people exchange preference data, at scale.
Every play feeds one growing data ecosystem.
The game is the product. The data is the business.
That is Knowsy™ Kube.
The Knowsy™ Knows
Platform Offerings
Three ways to Activate.
Knowsy™ KRAFT
Physical. Custom. Yours to hold.
Build your own customised physical game, your brand, your colours, made to be played and kept, not thrown away.
The Knowsy™ Knows Platform Offerings
Build your own customized physical game, your brand, your colours.
Take your fully custom online Knowsy™ game live into any room, any campaign
Run your own branded contest, your entity, your leaderboard, your data.
Tap on the button to explore the offering
For Live events · Stadium games · Online contests · Retail activations
Build a game for any event. Any occasion. Any festival. Any famous person.
Innovate Your Brand's Experience
Tap, or drag, a use case to see exactly how it works and what it fixes.
Tap an industry to see it in action ↓
Tap, or drag, a use case below ↓
The real problem
How we'd build this
Innovate your brand's experience
Tap to explore use cases for implementation
Use Case 1: Engagement
- The Problem: Your audience scrolls past ads, ignores emails and skips content. Attention is the most expensive thing in marketing right now and most of it is being wasted.
The Knowsy™ Knows Solution: A branded game your audience actually wants to play, keeping them engaged with your brand for minutes, if not hours, but certainly not milliseconds.
ROI Impact:
- Average time spent with a branded game: 4–7 minutes vs 1.7 seconds for a digital ad
- Brands using interactive content see 2x higher engagement rates vs static campaign.
Use Case 2: Market Research
The Problem: Traditional research is slow, expensive and people lie on surveys. You end up with data that's weeks old and not fully honest.
The Knowsy™ Knows Solution: Embed your research questions inside a game. People answer honestly because they're playing, not being studied.
ROI Impact:
- Game-based research achieves 55–75% completion rates vs under 8% for traditional surveys
- Behavioural data captured through play is 3x more predictive than self-reported survey responses
Use Case 3: Product Validation & Feedback
The Problem: New products are launched based on internal assumptions. Real customer feedback and market fit only arrive after investing millions of dollars are spent.
The Knowsy™ Knows Solution: Put your product in front of real people as a game before launch and find out what lands, what confuses, and what excites before day one.
ROI Impact:
- Products validated before launch see 40% higher first-month sales velocity
Use Case 4: Experiential Gifting
The Problem: Branded merchandise is forgotten the moment it leaves the room. Marketing teams spend gifting budgets on items that end up in a drawer.
The Knowsy™ Knows Solution: A custom-branded physical game that gets played, shared, and kept turning a one-time gift into ongoing brand presence.
ROI Impact:
- Branded games have 6x higher recall than standard merchandise
Use Case 5: Audience Segmentation
The Problem: Brands build one message for everyone and wonder why nothing converts. Real segments are behavioural, not demographic.
The Knowsy™ Knows Solution: A game that maps how different audience groups think, choose and prioritise without a single declared data point or form field. You not just get data of the segments but also psychographic preferences for decision making.
ROI Impact: Personalised campaigns deliver 5–8x ROI vs generic broadcast (McKinsey) — Behavioural segmentation reduces wasted media spend by up to 35%.
Use Case 1: Client Education & Engagement
The Problem: Financial products are complex, trust is hard to build, and clients disengage the moment communication feels like a pitch.
The Knowsy™ Knows Solution: A branded financial literacy game keeps clients engaged week after week, building product knowledge and trust through play, not PDFs.
ROI Impact:
- Financially educated clients hold 2.4x more products with their advisor (Vanguard)
- Client retention increases up to 40% when regular engagement touchpoints exist outside advisory calls.
Use Case 2: Investor Sentiment Mapping
The Problem: Fund managers and advisors make allocation decisions with limited real-time insight into how their clients actually feel about market conditions.
The Knowsy™ Knows Solution: A recurring branded game that captures investor sentiment, risk appetite shifts, and market confidence before clients make reactive decisions or switch providers.
ROI Impact: - Advisors who proactively address client anxiety retain 3x more AUM during market downturns.
- Sentiment data captured through gameplay is 4x more predictive of behavior than quarterly reviews.
Use Case 3: Brand Preference & Acquisition
The Problem: Financial brands are largely indistinguishable to new prospects. Acquisition relies on rate comparison sites and paid search, both commoditized and expensive.
The Knowsy™ Knows Solution: A branded game deployed as a lead generation tool, attracting prospects through an engaging experience, capturing preference data before any sales conversation.
ROI Impact: - Game-based lead capture converts at 3–5x the rate of a standard contact form
- Brand recall from a game interaction is 7x higher than a banner ad at equivalent cost.
Use Case 4: Financial Literacy Gifting
The Problem: Financial services firms struggle to stay top of mind between advisory touchpoints. Branded merchandise is generic and forgettable in a category where trust is everything.
The Knowsy™ Knows Solution: A custom-branded physical financial literacy game gifted to clients or prospects, keeping the brand present, education ongoing, and relationships warm between meetings.
ROI Impact: - Physical branded games generate 8–12 brand exposures at a fraction of event costs.
- Financial literacy game gifting increases next-meeting show rate by up to 28% in pilot data
- 81% of recipients share a well-designed game with at least one other person, organic referral built in.
Use Case 1: Fan Activation & Engagement
- The Problem: You know they came. You know nothing else. Sponsors pay millions for presence with zero proof it worked.
- The Knowsy™ Knows Solution: Real-time fan behavior, loyalty signals, and sponsor ROI data captured live across stadiums, arenas, and conferences through a branded game fans actually want to play.
- ROI Impact: - Live events industry invests $50B+ annually with near-zero real-time audience signal
- Venues proving sponsor engagement command 30–50% higher sponsorship rates
- Fan retention increases 2x when brands create interactive experiences vs passive ones
Use Case 2: Sponsorship Validation
- The Problem: Sponsors invest millions in naming rights, jerseys, and signage with no way to prove whether any fan noticed, recalled, or associated positively with their brand.
- The Knowsy™ Knows Solution: A game played by fans during the event captures unaided sponsor recall, brand affinity, and purchase intent, giving venues and rights holders hard data to sell and retain sponsorships.
- ROI Impact: - Venues that can prove sponsor engagement command 30–50% higher renewal rates
- Sponsors with engagement proof are 3x more likely to renew and upsell.
Use Case 3: Content & Media Preference Mapping
- The Problem: Media and entertainment brands commission content based on viewership data which tells you what people watched, never why, or what they actually wanted next.
- The Knowsy™ Solution: A branded game deployed to audiences between content drops captures genuine preference, anticipation, and emotional connection to characters, formats and storylines.
- ROI Impact: - Fan communities engaged between releases show 3x higher opening-week consumption
- Preference data captured through gameplay is 5x more actionable than passive viewing analytics.
Use Case 4: Fan Loyalty & Season Gifting
- The Problem: Clubs and entertainment brands spend on merchandise and season gifts that end up in a drawer. Fan loyalty is assumed, not built.
- The Knowsy™ Knows Solution: A custom-branded physical game gifted to season ticket holders, members, or VIP fans creating a shared brand experience that builds loyalty, generates preference data, and lives in their home all year.
- ROI Impact: - Season ticket renewal rates increase by 18% when holders receive exclusive experiential gifts vs standard merchandise
- Physical branded games generate 8–12 brand exposures per unit throughout the season
Use Case 5: Live Event Intelligence
- The Problem: Event organisers collect ticket sales and post-event NPS scores. Everything that happened in between sentiment, preference, behaviour disappears.
- The Knowsy™ Knows Solution: A real-time game deployed across the event captures attendee sentiment, brand recall, and experience data at every stage - arrival, peak and departure.
- ROI Impact:
- Event brands using real-time intelligence tools report 40% higher sponsor satisfaction scores
- On-site game participation rates average 40–65% of total attendees when properly activated.
Use Case 6: Attendee Segmentation & Targeting
- The Problem: Event organisers sell one ticket type to everyone and guess at who actually showed up. Sponsors and future programming decisions are built on assumptions.
- The Knowsy™ Knows Solution: A game played on arrival or throughout the event maps attendee profiles, demographics, preferences, and intent, giving organizers a real audience picture and sponsors a targeted data set.
- ROI Impact: - Audience segmentation data increases targeted sponsorship deal value by 35%
- Segment-specific programming decisions reduce next-event churn by up to 20%.
Use Case 1: Patient Education & Engagement
- The Problem: Patients don't read brochures, don't finish health apps, and tune out generic health content. Critical awareness around diagnostics, preventive care, and wellness goes unacted on.
- The Knowsy™ Knows Solution: A branded health game that educates patients through play — making complex health topics accessible, engaging, and memorable in a way no leaflet ever could.
- ROI Impact:
-Game-based health education improves patient knowledge retention by up to 40% vs passive content
- Interactive content achieves 3–5x higher completion rates than static health guides
-Game-based health education improves patient knowledge retention by up to 40% vs passive content
- Interactive content achieves 3–5x higher completion rates than static health guides
Use Case 2: Preventive Care Sentiment & Behavior Mapping
- The Problem: Healthcare brands spend millions on awareness campaigns with no real signal on whether attitudes are changing or what's actually stopping people from acting.
- The Knowsy™ Knows Solution: Deploy a branded game across your audience to map real attitudes toward preventive care and health behavior capturing the honest data that surveys never reach.
- ROI Impact: - Behavioral data captured through play is 3x more predictive than self-reported health surveys
- Game-based campaigns surface attitude barriers 45–60 days earlier than post-campaign analysis.
- Game-based campaigns surface attitude barriers 45–60 days earlier than post-campaign analysis.
Use Case 3: Brand Preference & Diagnostics Discovery
- The Problem: Diagnostic and healthcare brands are largely indistinguishable to new customers. Most acquisition relies on discounts and word-of-mouth, with no insight into what drives switching or loyalty.
- The Knowsy™ Knows Solution: A branded game used as a lead generation and preference-mapping tool, attracting health-conscious consumers and capturing intent, trust signals and decision-making patterns before any sales conversation begins.
- ROI Impact: - Game-based lead capture converts at 3–5x the rate of a standard contact form
- Brand recall from a game interaction is 7x higher than a digital health banner at equivalent cost.
- Brand recall from a game interaction is 7x higher than a digital health banner at equivalent cost.
Use Case 4: HCP & Partner Engagement
- The Problem: Healthcare companies invest heavily in engaging doctors, pharmacists, and B2B partners but traditional medical education and rep visits have falling engagement and near-zero data capture.
- The Knowsy™ Knows Solution: A branded game deployed at medical conferences, partner meetings, or digitally to HCP networks, capturing professional sentiment, knowledge gaps and product awareness in real time, through play.
- ROI Impact: - Game-based medical education improves HCP knowledge retention by up to 60% vs slide-based formats
- Conference game participation averages 40–65% of total attendees when properly activated.
- Conference game participation averages 40–65% of total attendees when properly activated.
Use Case 5: Health & Wellness Gifting
- The Problem: Healthcare brands, hospital networks, and wellness companies spend on generic employee or patient gifting that creates zero brand moment and zero lasting connection.
- The Knowsy™ Knows Solution: A custom-branded physical health trivia or wellness game gifted to patients, employees, or partners that starts conversations about health, builds brand presence in the home, and generates organic referrals.
- ROI Impact: - 81% of recipients share a well-designed physical game with at least one other person - organic referral built in.
- Physical branded gifting increases brand recall by 6x vs standard health merchandise.
- Physical branded gifting increases brand recall by 6x vs standard health merchandise.
Use Case 1: Values Alignment
The Problem: Culture decks go unread. You have no honest signal of whether your people actually believe in what the company stands for.
The Knowsy™ Knows Solution: A branded internal game surfaces real alignment — what employees know, feel, and think through play that doesn't feel like an audit.
ROI Impact:
- Companies with strong culture alignment see 72% higher employee engagement (Gallup),
- Organisations using gamified feedback report 48% faster identification of culture gaps.
Use Case 2: Employee Sentiment & Retention
The Problem: You find out people are leaving when they hand in their notice. Exit interviews tell you what happened, not what was coming.
The Knowsy™ Solution: A recurring branded game that captures honest employee sentiment in real time, before disengagement becomes attrition.
ROI Impact:
- Cost of replacing one employee: 50–200% of their annual salary
- Honest sentiment data captured through play is 3x more accurate than survey self-reporting.
Use Case 3: Onboarding Engagement
The Problem: New hires forget 70% of onboarding content within a week. The first 90 days are where culture is either caught or lost.
The Knowsy™ Knows Solution: A branded onboarding game that teaches company knowledge, values, and culture through play, making the first 90 days memorable and measurable.
ROI Impact:
- Structured onboarding improves new hire retention by 82% (Brandon Hall Group)
- Knowledge retention from game-based onboarding is 6x higher than document-based induction.
Use Case 4: Leadership & Team Gifting
The Problem: Year-end gifts and team rewards are forgettable. Recognition moments that should build culture get reduced to a voucher and a Slack message.
The Knowsy™ Knows Solution: A custom-branded physical game gifted to teams — that creates shared moments, surfaces team dynamics, and keeps the brand and culture alive long after the occasion.
ROI Impact: - 74% of employees say a memorable team experience matters more than a monetary reward under $200.
Use Case 5: Change Readiness
The Problem: Organizational change fails 70% of the time, not because the strategy is wrong, but because no one knows how employees actually feel about it until it's too late.
The Knowsy™ Knows Solution: Deploy a branded game before and during a major change, restructure, rebrand, new leadership to surface real sentiment, resistance, and readiness across every team.
ROI Impact:
- 70% of change initiatives fail due to employee resistance (McKinsey)
- Organisations that measure change readiness before rollout are 2.4x more likely to hit targets.
Use Case 1: Knowledge Retention
- The Problem: Passive learning doesn't stick. Assessments only tell you what students got wrong, not why they disengaged in the first place.
- The Knowsy™ Knows Solution: Branded knowledge games turn curriculum into active participation surfacing where understanding breaks down and where curiosity is highest, in real time.
- ROI Impact: - Game-based learning improves knowledge retention by up to 90% vs 10% from passive reading (Edgar Dale)
- Students 3x more likely to complete a learning module delivered through play vs traditional formats.
Use Case 2: Student Sentiment & Wellbeing
- The Problem: Institutions find out students are struggling at exam time or worse, at dropout. Early sentiment signals are invisible until it's too late.
- The Knowsy™ Knows Solution: A recurring branded game that captures honest student wellbeing and sentiment surfaces stress, disengagement, and belonging signals before they become a statistic.
- ROI Impact: - Student dropout costs institutions an average of $30,000–$50,000 per lost enrolment in lifetime fees
- Game-based wellbeing check-ins achieve 5x higher participation than standard welfare surveys.
Use Case 3: Curriculum Feedback
- The Problem: Curriculum teams redesign courses based on completion rates and exam scores. They never hear what students actually thought about the content until years later.
- The Knowsy™ Knows Solution: A branded game captures real-time curriculum feedback. Which topics engaged, which confused and which felt irrelevant so educators can act mid-semester, not next year.
- ROI Impact: - Real-time curriculum feedback reduces module redesign cost by up to 40%
- Courses redesigned using student play data see 25% higher engagement scores the following year.
Use Case 4: Campus & Brand Gifting
- The Problem: University welcome packs, alumni gifts and campus brand moments are forgettable. The institution spends on presence but builds no lasting connection.
- The Knowsy™ Knows Solution: A custom-branded physical game gifted at orientation, graduation, or alumni events, creating a shared experience that keeps the institution present and generates genuine sentiment data through play.
- ROI Impact: - Alumni who feel emotionally connected to their institution give 4x more in lifetime donations (EAB research)
- Physical branded games generate 8–12 brand exposures per unit throughout the academic year.
Explore our Knowsy™ Knows Playbook. Blogs, case studies and guides to how brands are playing it, real-world applications, campaign stories and industry frameworks.
Built on Proven Innovation Thinking
Knowsy™ Knows is built by Luke Hohmann, Silicon Valley entrepreneur, author of Innovation Games and a recognized leader in collaborative innovation and games for business. His work has helped organizations worldwide unlock customer insight through structured, strategic gameplay.
Knowsy™ Knows brings that same depth of thinking into a modern, scalable platform designed for today's brands, teams and communities.
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If data is oxygen for your decisions, why collect it like it's 2007?
Stop begging people to "please fill this survey." Start inviting them to play.
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